Google it (Search it): The Importance of Branding

We often call generic items, such as tissues, or search engines by the most popular brands/search engines, such as Kleenex or Google. Have you ever considered why? You probably might have an idea. This is the result of Branding.

Branding, according to the Cambridge Dictionary, is “the act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities” in other words, it is making your product/brand/place easily distinguishable from others by giving attaching something unique to it such as a symbol. There are many advantages to branding. Let us discuss them!

We often call generic items, such as tissues, or search engines by the most popular brands/search engines

Benefits of branding:

1. Customer Recognition

We often choose the brand we are most familiar with before choosing one we do not know or have not heard of. We choose the one we know based on its logo, manufactured company, theme, etc. 

2. Credibility

As mentioned above, we are often hesitant to trust/try a new brand, however, strong branding allows you to gain the trust of people, as well as makes you stand out from others. Strong branding and good quality products/services will do the job of becoming a credible business!

3. High ROI (Return on Investment)

A strong brand will often enjoy high profits and return on investment. As a business grows, the brand becomes stronger, customers will repeatedly buy, and profits will increase. 

4. Enhance corporate values

People are able to relate to your company's ideals and goals if your brand has a unique personality. People would more likely want to do business with you when they can identify with your company's beliefs. Many companies are cruelty-free and vegan, allowing them to set themselves apart and cater to a market segment, that is growing every day due to concerns about ethical production. 

5. Draws in Creatives

Naturally, a company with a strong brand and excellent products/services will not only attract customers, but influencers, celebrities, and organizations to collaborate with the company or review their products/services, which draws in more customers. 

6. Improve sale of newly introduced products

When customers trust a brand, this means when a company introduces a new product or service, the customer trusts that it will be of good quality, just as their previous products or services. Unfortunately, this is something a business with low to no branding will not be able to enjoy.