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What is Hamama?

Hamama is a fashion design brand created by the talented Rayan Hamza

Situation Appraisal

Hamama, a start-up with no digital presence aiming to expand its wings to reach out to its target audience

Challenges

Building a brand presence from scratch in a busy market was never an easy task! And that’s exactly what kicks Adrenaline in us to bring our magic into work!

Roadmap Formation

A quarter year marketing strategy was drawn determining all the intrinsic points in order to start doing wonders!

The Journey So Far

Based on our marketing strategy, we brought Hamama’s brand identity to Life through designing a logo that breathes everything Rayan aspired to be. A website was built which takes you through an introduction to the brand up to showing you a gallery of its inventive fine products. Social media channels were established to bring Hamama’s brand and its audience together and build a lasting family for it. We produced Hamama’s magazine that included the variety of breathtaking products with autumn and winter theme and a filter option was added through social media pages allowing the audience to sign their customized presence on the front page with a comment of their choice.

The Harvest Unfolds

Loyal audience

Hamama established its digital base of operations successfully and gained advocates for her brand around the nation

Astounding Sales

The various channels advertising for the brand resulted in satisfactory sales and even a lot of additional orders for customized products

Persona Reach

Rayan amplified Hamama’s presence following the digital success to market to her services as a unique community influencer

New Opportunities!

The foothold that was reached opened more doors for Hamama including educational workshops, adding new services and of course, more creative products!